FREE LIVE WORKSHOP  ·  Tuesday, September 22  ·  5:00 p.m. New York Time  ·  Seats are limited
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Live with Matt Gray  ·  90 minutes

Build Your
Organic Content System

The free live workshop where I show you how to run a content engine in 60 minutes a month, turn one idea into 30+ pieces of content, and build demand that compounds without you. Even if content currently eats your week and you’re sick of being the machine.

Tue, Sep 22, 2026 5:00 p.m. New York Time Live on Zoom + replay for a limited window
Join 0 founders registered · 1,000 of 1,000 live Zoom seats left
$110M+
generated online, 97% from organic content
$15M/yr
portfolio, run on about 90 minutes of Matt a month
17,500+
founders helped
60 min
of founder time a month. That’s the whole job.
If this sounds familiar

Your business is consuming
its most expensive resource: you.

Most founders aren’t stuck because they’re lazy. They’re stuck because they’re good. You solve problems fast. You have the best judgment. So everything routes through you, and without realizing it, you trained your company to need you. Run the math: your hours on work outside your zone of genius, times what one hour of your best work is worth, times fifty weeks. For the average founder, that is a seven-figure salary. Paid every year. To your own dependency. It just showed up one Tuesday and started eating your week.

Being the machine

  • ✕ Slack is an escalation system pointed at you
  • ✕ Your team owns tasks but still borrows your judgment
  • ✕ You post, get likes, and nobody buys
  • ✕ Take a week off and your business slows down
  • ✕ Every dollar of growth creates another unit of dependency

Owning the machine

  • ✓ 60 minutes of your voice a month feeds the whole engine
  • ✓ One idea becomes 30+ pieces across every platform
  • ✓ Buyers show up pre-sold, quoting your content back to you
  • ✓ Content ships, leads arrive, decisions get made, without you
  • ✓ As revenue rises, the founder becomes less necessary
What you will discover, live

Three things nobody tells founders about content.

Secret 1

Why "I need to post more" is the most expensive lie in the founder economy, and how one big idea, multiplied by a system, replaces a month of daily posting. Your part takes about 60 minutes a month.

Secret 2

Why attention doesn’t pay you, trust does. 81% of buyers have picked their vendor before they ever talk to sales. I’ll show you the trust ladder that turns strangers into believers into buyers, before the first call.

Secret 3

The three places a founder can build leverage (brand, trust, decisions), how to score yourself on each one, and why fixing your lowest number first is the fastest path to a business that needs less of you.

In 90 minutes, live

The 3 things you walk out with.

Not theory. Not a course to shelve. I build the machine in front of you and you leave with your own numbers.

1

Your Founder Leverage Score

Three numbers, scored live: Brand, Trust, Decision. Your business runs at the speed of your lowest number, and most founders guess theirs wrong.

2

The 60-Minute Engine

The exact organic content system behind 97% of our cash: one hour of your voice in, the Content Waterfall out. One idea, 30+ assets, every platform.

3

Your #1 Leverage Constraint

Not 100 things to fix. The one bottleneck causing the rest, and the order to remove it in. Fix the constraint and output improves.

The mechanism

You capture the thinking.
The system does the multiplication.

Here’s the whole thing on one screen. Sixty minutes of your voice in at the top. A month of demand cascading out the bottom.

60 minutes of founder voice · once a month
Long-form pillars
YouTube video Newsletter
Cut into short-form
Reels Shorts TikToks
Spun into atomic posts
X posts Carousels Stories
Every piece feeds the trust ladder
stranger follower believer buyer
Buyers arrive pre-sold. The founder’s calendar stays empty.
One idea. 30+ assets. Zero blank pages. And you’re not the bottleneck for a single one of them.
Tuesday, September 22 · 5:00 p.m. New York Time

Stop being the machine.
Score yours instead.

Ninety minutes. Three scores. One constraint named.
Grab your seat before the room fills.

Join 0 founders registered · 1,000 of 1,000 live Zoom seats left
Real founders. Real numbers.

This is what leverage produces.

Closed $241,200 of new ARR in 4 days. Three deals came inbound from the content engine. His machine was six weeks old.
Corey Peck
Corey Peck
Founder
Came in at $85K MRR. Twelve months later: $7M ARR in a new business line, the #1 podcast in his category, and 120,000 organic LinkedIn followers.
Steve Gatena
Steve Gatena
Founder + CEO, Pray.com
Built his personal brand from scratch to $260,000 in year one with a 5-person team and zero paid ads.
Oskar Lipinski
Oskar Lipiński
Founder
The one founder who could have built this himself, and installed it anyway. Business doubled, 30 hours a week back.
Liam Ottley
Liam Ottley
Founder, AI agency + creator
A 69% revenue increase in 5.5 months. Same founder. Different machine.
Isabella De Oliveira
Isabella De Oliveira
Founder
From a $500 product with no clear offer to her first $20K day within twelve months. Now past $5M a year.
Michelle Garabito
Michelle Garabito
Travel Business Owner
Your host

Why listen to me on this.

Matt Gray, Founder and CEO of Founder OS

Matt Gray

Founder + CEO, Founder OS

I’ve generated $110M+ online over 20 years, and 97% of it came from organic content. Today I run a $15M/year portfolio on about 90 minutes of my time a month.

Not because I work harder than you. Because I stopped being the machine and built one instead. My inputs are my voice and my standards. The system does the rest, and on September 22 I’m going to put that system on screen, live, and help you score your own.

$110M+ generated online 97% organic Built and sold multiple 8-figure companies 17,500+ founders helped
It’s free. Here’s what’s in the room.

Everything you get for showing up live.

✓
The live 90-minute buildWatch the organic content engine assembled in real time
$6,000
✓
The Founder Leverage ScorecardScore your Brand, Trust, and Decision leverage live
+clarity you can’t buy
✓
The Content Waterfall mapThe 1-idea-to-30-pieces system, yours to keep
+5 hrs/week
✓
The Content System KitHanded out at minute 85, live attendees only
$1,000
✓
Live leverage auditsDrop your bottleneck in the chat and Matt diagnoses a few live
$3,000
Total value
$10,000 + hours back every weekFree

None of it lives on YouTube. The kit isn’t included with the replay. Show up live.

Straight answers

Questions founders ask before they register.

Is this about posting more content? +
The opposite. Posting more is the most expensive lie in the founder economy. This is about one big idea, multiplied by a system, on 60 minutes of your time a month.
I’m not a content person. Does this work for me? +
That’s the point. This is a machine you install, not a talent you’re born with. If you can talk about your business for an hour, you can run this.
Will this work in my industry? +
Agency, SaaS, e-commerce, consulting, education, services. Different industries, same constraint. The system is model-agnostic because the problem is. And boring industries rip the hardest, because your competition isn’t doing any of this.
Do I need a big audience already? +
No. You don’t need a million views. You need the right 10,000. A small audience of dream clients beats a big audience of strangers every time.
Is this just a pitch for something? +
You’ll walk out with your three scores, your #1 constraint, and a working map whether you ever buy anything or not. Yes, I’ll make you an offer near the end. You’ll see it coming.
What if I can’t make it live? +
There’s a replay for a short window, but the Content System Kit and the live leverage audits only happen in the room. The founders who show up live get the most out of it.
Tuesday, September 22 · 5:00 p.m. New York Time

You didn’t start a company
to become its most overworked employee.

Ninety minutes. Your real numbers. A business that compounds while your workload doesn’t. This is the workshop I wish someone had run for me 20 years ago.

Join 0 founders registered · 1,000 of 1,000 live Zoom seats left
Build Your Organic Content System Tue, Sep 22 · 5:00 p.m. New York
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